Alia Bhatt invests in tech-fashion start-up StyleCracker

Alia Bhatt invests in tech-fashion start-up StyleCracker

Posted by P. Charitha on November 20th 2017

Find a fault in Alia Bhatt’s style and you’d scout your life to find mistakes! That’s a tag line written in the Style Cracker website about a dress she was wearing. 
The latest news reported in the Economic Times is that Alia Bhatt has invested an undisclosed amount in the fashion tech start-up Style Cracker, joining the band of other Bollywood celebrity investors like Hrithik Roshan, Farhan Akhthar Boman Irani etc.
The 24-year old actress has invested in the company as part of pre-Series A funding along with a consortium of investors. Talking to Economic Times she said that this has come from heart and not mind and that she is not really active into investments, but for the fact that  Archana Walavalkar  who us the co founder  has been  her stylist for many years and when she came to know that they were looking for funding, it seemed like a very logical move. 
Post this round, company founders Dhimaan Shah, a former investment banker, and Archana Walavalkar, former fashion editor, Vogue, will jointly own 65% stake in Style-Cracker. Alia Bhatt and the other investors, including a few investment bankers, a former private equity company trading head and a fund manager, will hold the remaining stake. StyleCracker’s MD, Dhimaan Shah said the company is a first of its kind tech-fashion start-up. “We are like style advisors for our customers. We are already seeing 60-65% repeat business, and this fund-raising will help us to scale up,” he said. As of now they are only into Women’s fashion but very soon plan to expand into the men segment. 

About Style Cracker
Style Cracker was founded in 2013 by Dhimaan Shah (ex Investment Banker) and Archana Walavalkar (ex Fashion Editor – Vogue) with a vision to make India stylish.StyleCracker offers convenience to its users and helps women look fashionable by curating personalized boxes of clothes and accessories as per your taste , budget and body type reducing time taken for sselecting and shopping. And you get to keep what you like and return the rest for a full refund.In 2015  the  Mumbai-based start-up raised $1 million (about Rs 6 crore) from four high net worth individuals in its first round of funding. The funds were used for tech development and prmoting the platform to global markets. 


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