Amazon Launchpad for new start-ups in India

Amazon Launchpad for new start-ups in India

Posted by P. Charitha on December 6th 2016 today announced the launch of its global program called Amazon Launchpad in India, which will help start-ups in the country. The  program will help start-ups launch, market, and distribute their products to Amazon customers across India and around the world via a dedicated store -the Amazon Launchpad store which will be an exclusive corner with products from Indian start-ups.
As part of this initiative Amazon India has tied up with Department of Industrial Policy and Promotion (DIPP)’s Start Up India and Nasscom which will  offer start-ups access to custom product pages, marketing support, and access to Amazons global customer base and their fulfilment network. The idea is to help start-ups scale up their business. Start-ups that Amazon India is working with  Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies among others.
“Amazon has always encouraged and supported innovation. By bringing Amazon Launchpad to India, we are excited to support the Government’s ‘Start-up India’ initiative and encourage innovation from the Indian start-up community,” said Amit Agarwal, VP and Country Head, Amazon India in a press statement.

Amazon Launchpad is an exceptional opportunity for Indian Start-ups to get access to big consumer markets nationally and internationally. Through this program small entrepreneurs and innovators can go leverage the Amazon platform to increase the scale of their businesses and even get easy access to global markets.
“NASSCOM is very excited to support and partner with the Amazon Launchpad program in India – the timing couldn’t have been better- the nascent but promising Indian hardware/IoT product ecosystem can now fully leverage the firepower of Amazon’s distribution and marketing capabilities,” says Dr R Chandrashekhar, President, NASSCOM. Amazon also partnered with NASSCOM’s 10,000 Start-ups and Indian Angel Network (IAN) along with NITI Aayog, Government of Maharashtra, Government of Telangana and TiE to help roll in start-ups. 
According to Amazon, Start-ups need to have “promising, unique and ready-to-ship product compliant with Amazon policies” to be listed on their website.  Amazon says it will help start-ups with ‘Brand Development’, ‘Customer Reach’ and global expansion.

There’s an application form online that can filled by any start-up for  participating in the program.


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