Hrithik Roshan's 100 Crore deal with Wellness start-up Cure.Fit

Hrithik Roshan's 100 Crore deal with Wellness start-up Cure.Fit

Posted by P. Charitha on August 8th 2017

On the celebrity front’s investment deal , actor Hrithik Roshan has signed in of the largest endorsement deals with a wellness start-up. News is that he has been paid Rs 100 crore to be the brand ambassador of the health and wellness start-up Cure.Fit. He will have a five-year association with the company and the amount paid to him also includes his equity stake in the company in lieu of cash investment, promotions and royalty from his personal brand HRX’s specialized workout plan. This workout plan will be introduced across Cult Fitness centres operated by Cure.Fit. This workout offering of HRX is soon going to be launched on Cure.Fit and is expected to rake in Rs 250 crore annual business in the coming years.
Hrithik Roshan revealed that the idea behind this workout is to help people move better, faster and feel athletic. He also claimed that participants have praised the workout and its advantages. This has given him and Cure.Fit team the confidence to reach out to newer markets and expand the HRX vision.

Mukesh Bansal, co-founder of Cure.Fit, said that Hrithik Roshan’s association with the start-up will be multi-fold. He assured that they will soon launch the do-it-yourself format for HRX workout. Mukesh Bansal signed off by saying that Hrithik Roshan will promote Cure.Fit’s philosophy of a healthy lifestyle.
Hrithik Roshan’s association with Mukesh Bansal is quite old. Mukesh Bansal used to co-own fashion e-commerce portal Myntra. In 2013, Hrithik Roshan started selling fashion products under HRX brand exclusively on Myntra, which had also acquired a 51% stake in the brand.(Source: Economic Times) 


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