Paytm  invests in mobile loyalty & data analytics startup Mobiquest

Paytm invests in mobile loyalty & data analytics startup Mobiquest

Posted by Vivek Nama on July 18th 2017

E-commerce and payments firm Paytm has invested an undisclosed amount in Noida-based mobile loyalty and data analytics startup Mobiquest Mobile Technologies Pvt. Ltd.

The idea behind the investment seems to be that Paytm wants to enable its merchants with tools that will help them drive incremental sales and revenues.
Mobiquest’s flagship product M’loyal offers a self-served mobile-enabled loyalty, analytics and campaign management platform to brands across sectors – retail, food and beverage, fashion, malls, health and wellness, and hospitality.
 
The platform allows companies to recognise consumer behavior and purchase patterns, and create targeted campaigns based on customer profiles.
“This association will power the Paytm-partnered merchant network to leverage Mobiquest’s data analytics and precision-marketing solutions in acquiring, engaging and rewarding its customers. Merchants will soon be able to design customised multi-channel loyalty programs, which will enable them to retain and engage their consumer base, besides increasing their revenues,” Paytm said in a statement.
 
Mobiquest was founded in 2008 by former FCS Software Solutions and Times Group’s BrandQuiver executives Vineet Narang and Sabina Kamal. Vineet Narang, CEO, MobiQuest said, “We are excited to partner with Paytm and leverage the huge consumer base of the platform. Our teams are dedicated to the mission of using real time transaction data to drive meaningful insights for the brands and consistently drive up their Marketing ROI.” Dexter Capital Advisor was the exclusive financial advisor to Mobiquest on this transaction.

Comments

No Comments Found

Leave your comment

Sign in to Post your Comments on this story