Potential Indian startups to get sucked  in to Google's

Potential Indian startups to get sucked in to Google's " SandHill " Program

Posted by M.Venkatesh on June 7th 2017

Google over the past few months has been working with Indian start-ups like social networking site ShareChat, food delivery apps Swiggy and FreshMenu, utility applications start-up UrbanClap and HealthifyMe, as a part of its global “Sand Hill“ programme.

The search giant has also partnered with 15 top venture capital firms like Accel, Sequoia, Kalaari, Inventus Captial, Lightspeed Ventures among others to identify the hottest startups in the ecosystem.
The programme derives its name from Sand Hill Road in Menlo Park, California which is notable for the concentration of venture capital companies. According to a report in  pymnts.com,Project Sand Hill and its goal of garnering cutting-edge innovation began with  Google’s Suman Prasad’s idea of “20 Percent Time,” where Google employees were required to spend 20 percent of their time working on what they thought would most benefit Google. Prasad is now director of startups and VC partnerships, and Project Sand Hill now serves around 100 U.S. startups and approximately 30 internationally, including some in China, India and Israel.Globally, there are close to 150 startups that have been handpicked by Google and their VC partners which include the likes of Airbnb, EventBrite and Meitu.
“Sand Hill is where we partner with top VCs in the world and get them to recommend highgrowth companies to us… Not very early startups, but companies which have a bit of velocity are selected and offered the best of Google’s expertise“ said Rajan Anandan, Managing Director, Google India.The chosen startups typically will have received first to third round of institutional funding.
Once selected, Google provides mentorship, early access to new products and helps in improving product design and analytics.
“They offer mentorship and support across all Google products from Google AdWords, analytics, maps, Android, Play etc. We were able to talk to an Android expert, who was so great that in half an hour, we got a long list of recommendations on how to improve our app,” said Rashmi Daga, founder, FreshMenu, adding, “We even spoke to a machine learning (ML) expert who advised us on how to set up an ML architecture and use it in our platform.” FreshMenu had access to the beta version of Google’s food discovery app Areo, said Daga.
Google’s engagement with the startup ecosystem began about two years ago as the founding partners of Nasscom’s 10,000 Startups programme.
Google also offers other kinds of support for Indian startups including a six-month mentorship programme where companies receive $20,000 of cloud credits. In addition, the investment arm of the search giant, ‘Capital G’ has already pumped money into five Indian startups including Freshdesk, Practo, CommonFloor, CarDekho and Cuemath.Source: Economic Times


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