Truecaller joins the FB & Google

Truecaller joins the FB & Google "100 million" impressions club

Posted by Vivek Nama on February 24th 2017

Now , what is an impression ? An impression is when an ad is fetched from its source, and is countable. Whether the ad is clicked or not is not taken into account,  each time an ad is fetched, it is counted as one impression. Counting impressions is the method by which most Web advertising is accounted and paid for, and the cost is quoted in CPI (cost per impression).  And mobile communication app Truecaller has become the only platform apart from Facebook and Google that  has delivered over 100 million impressions in a single day, according toa  company statement made on Friday.
The daily impression on Truecaller’s ad platform has grown with over 200 % during the past 6 months, the company said. “Our targeting capabilities backed by call intent based approach ensures brands witness desired visibility and engagement with Truecaller users,” said Tejinder Gill, Head of India Operations, Truecaller, in a statement. The mobile communication app delivered over 133 million impressions for e-commerce portal Jabong. 


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