Uber in tie up with Pune start-up for testing in-cab entertainment

Uber in tie up with Pune start-up for testing in-cab entertainment

Posted by M.Venkatesh on June 5th 2017

Uber, the Taxi-hailing service provider has tied with a Pune-based start-up -Cabby Tabby Technologies, for installing Android-based entertainment devices inside its cabs in competition with Ola’s “Ola Play”.
 
According to a recent report published  in Money Control.com , Cabby Tabby Technologies was started in Pune recently  by Shripal Gandhi, who is also the ‎co-founder and CEO at Swipe Technologies which designs and manufactures budget smartphones, wearables and tablets.
 
According to Gandhi, already (in cab) experience of more than 10 lakh riders is being enhanced every month. Every day more cabs are getting installed with CabbyTabby platform. They  have partnered with Hungama Music, Hungama Play, TVF, PrankMinister, Fast10, MallsnDeals, etc. for content on the devices.
 
The in-cab entertainment pilot service  is currently being tested in cities of Pune and Delhi in segments such as UberX. Apart from basic information like the weather and time, CabbyTabby’s onboard device provides information on latest news, events and in-cab entertainment through music videos, songs and short films. Uber’s in-cab entertainment in India also offers an ‘Explore City’ option which offers the rider interesting facts about various monuments and landmarks in the city and could essentially turn riders into tourists and the cab into a virtual tourist guide. Uber is learnt to be offering Rs 1,000 to its driver partners per month for installing the device inside a cab.
 
The food section in the CabbyTabby app lists various restaurants and pubs around the city. The events section is populated with various happenings around the city. It  also offers deals on apparels, accessories shoes and watches, lists out various restaurants and pubs around the city as well .

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